“It’s hard to fall asleep when some of the things you’ve eaten insist on staying up past your bedtime. The agency had diluted it beyond recognition of the original work. Later, when he saw the finished commercial, he realized what Wood had already known. His friend and then assistant Bhob Stewart was concerned that Wood didn’t want to be more actively involved to make sure it was animated in his style. Wood turned in the storyboard but like much of the work-for-hire he did, he cashed the check and never followed up how the final commercial would be handled. Wood’s original storyboard showed the monsters exploding from the man’s stomach as he lay in bed but the agency felt that was too violent. The advertisement agency wanted the vegetable characters to do something even though the print ad had just depicted them frozen in that fateful moment before their attack.Ī Wally Wood storyboard drawing – rejected – for the commercialFor the storyboard, Wood created a human character in striped pajamas sitting on the edge of his bed after winding an alarm clock and then laying down for a good night’s rest.Īt the base of the bed, storming over the back board, are a horde of never-ending food monsters who start marching toward the man like an army across a battlefield bed sheet.
Wally wood full#
In 1968, Alka-Seltzer decided to transfer that one page full color advertisement into an animated commercial. It was so popular that Wood’s obituary in the Los Angeles Times newspaper was headlined “Gut Level Characters Made Him Famous”. The advertisement won the Art Directors Club Medal that year and garnered a lot of attention. “Stomachs get even at night because we are only human during the day” stated the text. Then, they plan on a rampage with a cannon, jackhammer and more instruments of pain. It featured almost a dozen of Wood’s “cartoony” vegetable monsters inside a stomach watching as a clock neared the midnight hour. In 1967, Wood did a colorful print magazine ad for Alka-Seltzer entitled “Stomachs get even at night”.
Wally wood series#
He also briefly explored animation but unfortunately none of his series proposals were ever produced.
He did work in advertising, gag cartoons for magazines, trading cards, record album covers, science fiction illustrations for magazines and much more. Agents and redesigning Marvel’s Daredevil distinctive red costume. Most of his fans know him for his outstanding comic book work from the science fiction classics in EC comics to his comedic cartooning for MAD magazine as well as his own projects including Cannon, Sally Forth, T.H.U.N.D.E.R. Wally Wood is well known as a master comic book artist who was equally adept in both realistic and humorous illustration. Wood’s Popeye from MAD #72 (July 1962) “If Comic Strip Characters Were as Old As Their Strips”
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